Profile

Voodoo develops and publishes mobile games in partnership with over 2,000 studios worldwide. It boasts a compelling position as world leader in Hypercasual games in the fastest growing segment at the crossroads of gaming and adtech with its 300 million monthly active users and 230+ mobile games available in free access on the Apple Store and Google Play. Voodoo has led the development of emblematic games such as Helix Jump and Aquapark.io. 

1.2 %
Portfolio value 09/30/2021
Investment case

Fast-growing underlying market driven by structural trends:

  • Increasing time spent on mobile
  • Increasing popularity of mobile games through shorter, easy-to-play games
  • Shift from offline to mobile, in-app advertising
  • Increasing internet / infrastructure access

Voodoo’s winning ecosystem with key competitive edge and attractive optionality

  • #1 mobile game publisher globally by downloads and #2 mobile apps publisher in the US
  • Robust business model relying to a large extent on its extensive network of external studios, allowing for repetitive test & learn on multiple games at low cost
  • Strong data-driven culture, enabling the company to rapidly identify hit games
  • Deep expertise in user acquisition and ad monetization
  • Multiple avenues for organic and external growth 

Opportunity to partner with strong team and high-quality partners

  • Strong co-founder & CEO with outstanding track record and skin in the game
  • High-quality partners in Tencent and Goldman Sachs 

Investment under the form of preferred equity 

  • Board of Directors 1/7*